WeatherMVP

Ads & Tracking Privacy

Effective Date: July 8, 2026

WeatherMVP is free to use and is supported in part by advertising. This page explains how ads work inWeatherMVP, what data may be used, and how you can control your preferences.

Advertising in WeatherMVP

WeatherMVP displays advertisements provided by Google (AdSense/AdMob). Ads help us keep the app free while funding development and weather data costs.

Ads will never:

Cover or block active weather safety alerts
Appear over active NOAA severe weather warnings
Block navigation or Stadium Chatter messages
Prevent access to any core app function

Ad placements are between content sections and do not interrupt safety-critical information.

Current Launch Mode — Non-Personalized Ads

v1.0 Launch: Non-Personalized Mode Active

In the current version of WeatherMVP, ads run in non-personalized / contextual mode. No cross-app tracking, IDFA, or device advertising identifiers are used. Ads are served based on the content of the app only, not your personal profile or activity on other apps.

App Tracking Transparency (ATT) — iOS — Future Feature

Apple's App Tracking Transparency (ATT) framework allows apps to ask permission before tracking activity across other apps and websites.

A future version of WeatherMVP may implement an ATT prompt to allow you to opt into personalized ads. Until that is implemented:

No ATT prompt is shown
No IDFA or cross-app tracking is used
Ads are always contextual for all users

When and if an ATT prompt is added, this page will be updated and users will be notified.

Data Used for Advertising

Depending on your ATT consent choice, the following data may be used for advertising:

With tracking consent (ATT granted):

Device Identifier for Advertisers (IDFA)
App usage and interaction patterns
Ad impression and click data

Without tracking consent (ATT denied or not asked):

Contextual signals (app category, general topic)
No cross-app tracking or IDFA access

Google's Privacy Practices

Ads in WeatherMVP are served by Google. Google's ad-related data collection is governed by the Google Privacy Policy. We recommend reviewing it at policies.google.com/privacy.

You may also manage your Google ad preferences at adssettings.google.com.

We Do Not Sell Your Personal Information

Social Snowball LLC does not sell your personal information to any third party. Ad partners receive only the data permitted by your ATT consent choice, processed in accordance with their own policies.

Contact

Questions about advertising or tracking in WeatherMVP? Contact us at support@weathermvp.app.